berkeley gif
Naming, logo design, and brochure writing and design
The Berkeley GIF started out as the “Geospatial information and Informatics Facility” (GIIF, a real mouthful), without a strong brand identity. It serves as revenue stream for the UC Berkeley College of Natural Resources and needed to enhance its image on campus and within the community. Studio Picotee started by renaming the facility, keeping the acronym but simplifying it to the Geospatial Innovation Facility (GIF) which embodies a greater scope of services provided by the facility, from the tactical to the instructional to the inspirational. To compliment the new name, a logo was designed inspired by the 3 dimensional models created in the facility and evoking a road or river sweeping back into the landscape. A brochure was also developed to communicate the mission of the facility and to give an overview of all the resources available. The design elements in these deliverables then influenced the design of subsequent in-house projects including their website and their newsletter which features a note on the “new look.”